What is Google AdSense?
The majority of Internet users are probably aware of Google AdSense
but for the sake of keeping beginners up-to-date here is a quick overview of the program and major benefits:
- It is own by Google
- It’s a major source of income for Google. In 2018 earnings from AdSense were $24.1 billion for Q3 only!
- It is free for publishers
- Advertisers use the Google Ads program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC – Pay per click)
- Publishers receive 68% of the revenue and Google 32%. For example, if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.
- The cost per click calculation is based on an auction type system
- It is very easy to use
- It is the most reliable advertising platform on the Internet today and can generate the most revenue for publishers (compared to other similar PPC systems)
- AdSense besides content web sites is also available for games, videos, mobiles and search products.
Pros and Cons of Making Money With Google AdSense:
The Google AdSense program has several great advantages including:
- It’s free to join.
- Eligibility requirements are easy, which means you can monetize your website or blog even when it’s new.
- There is a variety of ad options and several that you can customize to fit the look and feel of your site.
- Google pays monthly by direct deposit if you meet the $100 threshold.
- You can run ads on several websites from one AdSense account.
- There are options to run ads on mobile devices and RSS feeds.
- You can easily add it to your Blogger and YouTube accounts, although with YouTube, you’ll need to have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.
With that said, there are a few drawbacks to AdSense as well:
- Google can terminate your account in an instant, and it’s not very forgiving if you break the rules.
- Like all forms of online income, you need traffic in order to make money.
- When people click on an AdSense ad, you make some money, but your visitor also leaves your site, which means you lose the opportunity to make money with higher-paying affiliate products or your own products and services.
- It doesn’t necessarily pay more than other similar ad programs.
AdSense is a great monetization option, but it’s not a get-rich-quick or make-money-doing-nothing program. Further, Google has rules that some bloggers seem to miss when reading the terms of service. As a result, many website owners have found out the hard way that they’d violated a Google policy and have lost their account forever.
Types of AdSense Ads:
|Types of AdSense Ads
AdSense offers ads in the following types:
- Display ads
- Text ads
- Link unit ads
- In-feed ads
- Feed ads
- In-article ads
- Matched content ads
- Video ads
- Games ads
- Mobile ads
Each category of ads will have more varieties with different dimensions. Google retired some of the types and you need additional approval for some ad types. Let us discuss this in detail.
Making Money With AdSense:
Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:
- Read and adhere to Google’s rules:
- Webmasters must comply with Google’s webmaster policies, as well as the AdSense program policy.
- Don’t click on your own ads or ask others to click on them:
- Incentivizing clicks, buying Pay Per Click (PPC) space, or using a program designed to drive traffic to AdSense pages are against the rules. Remember, Google isn’t very forgiving about breaking the rules, so be sure to adhere to them.
- Have great content your target market wants to read:
- Ultimately, money is made, whether through AdSense or other monetization methods, by providing valuable content and quality traffic to your blog or website.
- Use honest, organic traffic-building website marketing techniques:
- Search engine optimization and article marketing are effective in getting free traffic to your site.
- Make sure your website/blog is optimized for mobile (responsive):
- The number of people who use mobile devices is high. Also make sure you’re using responsive ads so Google can send appropriate ad sizes to mobile devices viewing your site.
- Test ad types and placement to find the options that lead to the most income:
- Start with standard sizes (300×250, 728×90, and 160×600), and then switch them out to see if one size leads to more clicks than another.
- Max out your ad placement:
- You’re allowed three standard ad placements per page. Use them all for maximum benefit.
- Have ads above the fold:
- This is the section of your page that is viewable without scrolling.
- Have a leader board ad below your header/logo:
- Instead of putting an ad at the very top of the page, put it near your logo where it’s more likely to be noticed.
- Include in-content ads for visibility:
- This means having ads within your articles, which can increase clicks because they’ll be seen during the course of reading the post.
- Monitor your results:
- Google can overwhelm you with tools and feedback but do your best to analyze your data to see what it says about your results so you can make the most of your effort.
- Read email from Google:
- This can be especially important if Google is sending a warning about something it doesn’t like on your site. Failure to deal with Google’s complaints will lead to termination in the program.
Google AdSense Payments:
Google pays through direct deposit or check each month your earnings reach or exceed $100. If you don’t earn $100 in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and other helpful data.